Keyword analysis is an inevitable part of Search Engine Optimization process as this is the only mode via which users try to search website of there interest on the search engines. We at IMA consider this as the most important step for effective search engine marketing campaign. The biggest challenge in front of SEO expert is to make out the list of keywords for all the web pages of the website, this is something like what keywords user will use if he is looking for a website similar to the your website’s profile.

Keyword selection is very sensitive affair. Inappropriate and sloppy selection of keywords, will results in wastage of all your efforts to boost website ranking. In fact keywords are just like spare parts used in any automobile, if the spare parts are not properly fixed at appropriate places, vehicle will loose its value. Nobody will try the vehicle that has bad value. Same is the case with websites nobody will try out website that gets listed down in the search engines.

So the success lies in proper identification and selection of keywords this needs sincere effort to make out that which keyword is appropriate. All this needs is Brainstorming and critical thinking. We at IMA have experienced analysts who focus on keyword popularity by thinking outside the box to develop a good list of words and think from the perspective of the users who would like to have interest in your website.

Brainstorming and critical thinking helps in generating the broadest possible list of keywords for your web site, without focusing on there credibility. The fundamental rule here is to give deep thoughts to the ideas as they come up before making judgment. We encourage as much critical and lateral thinkingas possible to generate effective results.

After a detailed analysis we trace a list of keyword phrases based on each word's search popularity and relevance and reject many of the words from the list. Finally we embed the finalized keywords into the website’s content at appropriate places so as the search engine can catch them easily for higher ranking.

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