Viral Marketing

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Viral marketing is based on natural human behavior that is basically the result of customer’s experience with the products or services he or she has used. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages. Considering a high probability that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.

IMA targets to create successful viral marketing programs by identifying individuals with high Social Networking Potential (SNP) and by creating Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

Viral Advertising at IMA

Experts at IMA pursue various viral advertising techniques with an aim to promote your business and products. IMA targets blogging and forums concept that can be used for viral marketing considering the targeted customers who may be interested in your products or services.

We at IMA are effective interactive advertising services resource and can help you do business by exploiting this idea for you, So don't have second thought and start your online business now. Contact Us